U.S. Drug Utilization Plateau

US Untilization Plateau
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The Drug Utilization Plateau: Understanding why the U.S. pharmaceutical market has stagnated and what you can do to avoid the slow-growth trap.

Everyone knows that the U.S. pharmaceutical market has stagnated in recent years. While patent expirations, fewer new drug launches, and the recession all play a role, there’s another, vitally important but little-noticed factor behind this slowdown – specifically, the declining growth in prescription drug utilization. This free, VOI Consulting white paper explores the utilization plateau and discusses the best company and brand-level options for continued growth.

A white paper from VOI Consulting

Excerpted from Value of Insight Consulting’s pharmahandbook® 2013: U.S. Report


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