Structural Analysis of International Pharmaceutical Markets

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Project ThumbStructural Analysis of International Pharmaceutical Markets
Clients:
Top 5 Multinational Pharmaceutical Manufacturer
Description:

Our client needed to understand the chain of influence in 11 international markets and how this affected the commercial prospects of their products. VOI examined the elements of the decision-making chain in these markets and determined the relative influence of each component (e.g. payers, prescribers, distributors, patients) on the product selection process.

Based on the results of our analysis, VOI recommended initiatives aimed at the most important decision-making segments in each country.

Results:

Our client was able to realign their marketing efforts to focus on the most important elements of the decision-making chain, while cutting or minimizing programs aimed at less vital elements.

Categories:

Global pharmaceuticals, competitive intelligence, market analysis, drug distribution, pharmaceutical reimbursement, valuation.

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