Understanding markets, forecasting demand, managing the supply chain, navigating pricing and reimbursement policies, allocating promotional resources, communicating with decision makers, monitoring the competition, complying with international marketing regulations: these are just a handful of the activities that are required to successfully commercialize pharmaceuticals. VOI’s market research, analytics and strategic insights provide clarity on these issues, helping big pharma, specialty drug makers, generic manufacturers, and investors understand and capitalize on opportunities throughout the world.